Drive Growth Through Experience Strategy
Great experiences don’t just serve consumers—they unlock business value. Throughout my career, I’ve used experience strategy to identify new opportunities, translate complex capabilities into compelling stories, and align cross-functional teams around growth. These projects demonstrate how experience design can shape enterprise direction, support sales and partnerships, and scale new business models.
Project Examples
Opening the Door: Segment-Level Capability Maps
Aligning for Action: Optum Serve Capabilities Mapping
Visualizing the Deal: Provider Solutions Alignment
Designed to support early-stage, executive-level conversations—these high-level maps helped CEOs and senior leaders quickly understand how Optum’s capabilities align to client and consumer needs across industries.
Visualizing the Deal: Provider Solutions Alignment
Aligning for Action: Optum Serve Capabilities Mapping
Visualizing the Deal: Provider Solutions Alignment
Facilitated collaborative workshops with prospective provider clients and developed maps used to define the solution, align on scope, and secure board-level approval for strategic partnerships.
Aligning for Action: Optum Serve Capabilities Mapping
Aligning for Action: Optum Serve Capabilities Mapping
Aligning for Action: Optum Serve Capabilities Mapping
Led experience design for Optum Serve’s VA Community Care Network, aligning stakeholders through personas, journey maps, and service design workshops to support the VA MISSION Act.